billboard ev truck barricade
Major Streaming Platform Launch
Confidential
The Challenge
A major streaming platform needed to create massive buzz for their new original series premiere across Los Angeles, reaching both commuters and pedestrians in key entertainment districts.
Our Solution
We deployed a coordinated multi-format campaign: iconic billboards on Sunset Blvd, mobile EV trucks circling premiere venues, and a massive construction wrap on Hollywood Blvd. The integrated approach created an inescapable presence across the city.
Results
- 15M+ total impressions over 4 weeks
- 42% increase in social mentions during campaign
- Client renewed for 3 additional series launches
"iKahan turned our premiere into a city-wide event. The combination of static and mobile placements gave us the saturation we needed."