digital billboard ev truck
Unleash the Dragon: Sapporo x Tokyo Hiro
Sapporo · Little Tokyo, Los Angeles
March 11 – March 31
Tactics
EV Trucks (mobile creative), Digital Billboard + Dragon extension, Organic Social Amplification
The Challenge
Sapporo partnered with well-known local artist Tokyo Hiro to create their iconic 'Unleash the Dragon' campaign, needing a multi-format OOH presence that merged art, technology, and mobility in a culturally resonant neighborhood.
Our Solution
The campaign featured a dynamic dragon-themed billboard extension mounted on iKahan's iK-LA007 digital billboard — designed to extend beyond the billboard face for extra visual impact — plus two EV Trucks deployed across Little Tokyo, Los Angeles. The integrated approach created organic social amplification through Tokyo Hiro's following.
Results
- ~695,000 total estimated impressions across all channels
- ~664,632 billboard impressions (221,544 weekly × 3 weeks)
- ~18,000 EV Truck impressions (2 trucks, 4 hours)
- ~12,000 social amplification impressions via iKahan + Tokyo Hiro
Campaign Gallery
