place based ev truck
Fitness App Market Penetration
Leading Fitness App
The Challenge
A fitness app needed to drive downloads among active, health-conscious consumers in Los Angeles with contextually relevant placements.
Our Solution
We leveraged our place-based network across 50+ fitness centers with digital screens showing dynamic ads synced to workout times, supplemented by EV truck routes near popular running and cycling paths.
Results
- 500K+ weekly impressions in target demographic
- 28% higher QR scan rate vs. traditional OOH
- Cost per download 40% below digital benchmarks